Location Analysis

As discussed in class, the three most important things regarding retailing are "location, location, location," In thinking about the placement of certain stores, restaurants, and service centers, I could not agree more with the importance of location. The correct positioning of a retailer can either make or break business.
One retailer came to mind when thinking of this assignment. This year, Walgreens opened their doors on the corner of Spring Garden St. and Aycock St. in Greensboro. Because pharmacies are among the most trafficked retailers, it is important to investigate the location of the new store. There are several advantages and disadvantages of putting a Walgreens in this particular spot.
Among the advantages is the close proximity to a college campus. This store is definitely within walking distance to UNCG, which is certainly a boost for business. Also, the store falls right along the path for many pedestrians that walk or bike to UNCG's campus. This just goes to show the convenience of the location. Also, The intersection of Spring Garden St. and Aycock St. is among some of the busiest in Greensboro, providing more exposure to potential customers.
While locating at a busy intersection can be seen as an advantage, it may also be just as much of a disadvantage. I have found that this particular is sometimes difficult to navigate in and out of. In most cases it is more difficult to exit this paricular parking lot than it is to enter. This is probably the most noticeable disadvantage of locating here.
Parking at the new store is efficient and plentiful. I have found a decent parking place on each visit I have made to Walgreens. Overall, I feel as though opening a Walgreens on this particular corner has been strategic and prosperous. Anytime I pass the store, I always see several cars in the parking lot. When it comes to location, Walgreens definitely know's where to plant a new store.